A couple of years ago, HTC was one of the most popular smartphone brands in the world but the Taiwanese company has taken a pounding from the likes of Apple and Samsung over the past twelve months.
The writing was on the wall as the company announced fourth quarter net profits of T$1bn (£21m) – a far cry from the T$11 it was pulling in back in 2011.
The figures are a 90 per cent drop in net profit and well below analysts’ expectations. Many cite the faliure of HTC to deliver a killer handset last year that could take the fight to the likes of the Samsung Galaxy S3 or iPhone 5.
“This time 6 months ago, HTC products accounted for 37% of all mobile related searches on our site and this has now slipped to less than 8%. It is clear that they are falling behind the big brands not only in terms of innovation and design,