Inside the Box
If you spend $2,350 on a BlackBerry smartphone, you can at least know you’ll get a very special box.IMAGE: CHRISTINA ASCANI
Porsche Design BlackBerry P’9982
The Porsche Design BlackBerry P’9982 is beautiful. And expensive.
We decided to process these photos in black and white because it helped fit the aesthetic of the phone.
It looks equally attractive in color.IMAGE: CHRISTINA ASCANI
Exclusive BBM PIN
As with the last Porsche Design BlackBerry, the P’9982 has an exclusive BBM PIN.
The PIN starts with 2AA — so your recipients will know you were willing to spend large on a BlackBerry.IMAGE: CHRISTINA ASCANI
Special Porsche Clock
If you can’t afford a Porsche Design watch, you can still have the same clock on your BlackBerry.
This clock is exclusive to the Porsche Design BlackBerry P’9982IMAGE: CHRISTINA ASCANI
Laser Engraved Logo
At the top of the device, laser etched into the stainless steel frame is the Porsche Design logo.IMAGE: CHRISTINA ASCANI
Stainless steel flanks the top and bottom of the device. We love the angled bottom edges.IMAGE: CHRISTINA ASCANI
Blue Leather Backplate
The Porsche Design BlackBerry P’9982 ships with a black premium leather backplate, but you can purchase third-party leather backplates in other colors, including this beautiful slate blue.IMAGE: CHRISTINA ASCANI
Even the Battery Says Porsche
The battery compartment and the battery itself carry the Porsche Design logo.IMAGE: CHRISTINA ASCANI
Same as a Z10, Just Prettier
As with the Z10, the Porsche Design BlackBerry P’9982 supports MicroSD and NFC. The P’9982 does have more internal storage, however, a whopping 64GB.IMAGE: CHRISTINA ASCANI
HDMI and USB
MicroHDMI and Micro USB slots flank the sides.IMAGE: CHRISTINA ASCANI
Volume and Answer Buttons
The volume and sleep buttons on the side are brushed and smooth. Check out the Porsche Design “p” logo at the bottom.IMAGE: CHRISTINA ASCANI
Standard 3.5mm headphone jack.IMAGE: CHRISTINA ASCANI
The backplate is removable and made of premium leather. BlackBerry says it’s incredibly high-quality leather.IMAGE: CHRISTINA ASCANI
Embossed BB Logo
The backplate has a subtly embossed BBM logo in the back.IMAGE: CHRISTINA ASCANI
Love that Logo Touch
Porsche Design logo elements are flanked all over the device.IMAGE: CHRISTINA ASCANI
An optional leather carrying pouch, replete with Porsche Design branding is available. The pouch is slim and not much larger than the phone itself.IMAGE: CHRISTINA ASCANI
This is what the pouch looks like with the phone inserted all the way in.IMAGE: CHRISTINA ASCANI
Easy Pull Tab
Because the pouch is form-fitting, Porsche Design created a pull-tap that will push the phone up.
Instead of having to dig with your nails to pull the phone out, just pull the tab down and the phone rises up for easy removal.IMAGE: CHRISTINA ASCANI
Porsche Design Earbuds
The premium earphones have are tangle-free and have the PD logo on the backs. The buttons on the on-board remote and answer system match the style of the buttons on the side of the device.IMAGE: CHRISTINA ASCANI
Headphone JackIMAGE: CHRISTINA ASCANI
The new Porsche Design P’9982 smartphone from BlackBerry instills a sense of quiet irony: This is BlackBerry’s most beautiful phone ever and you’ll probably never spot one in the wild. It’s also one of the most expensive phones on the market (Vertu notwithstanding), selling for nearly $2,400.
Making the price all the more shocking, at its core — stainless steel frame and hand-wrapped Italian leather backplate aside — the Porsche Design P’9982 from BlackBerry is essentially the same as the BlackBerry Z10 that launched in February.
The only technical difference between the P’9982 and the Z10 is that the P’9982 comes with 64GB of internal storage. The P’9982 is a 4G LTE world phone that will run on AT&T and T-Mobile in the U.S.
This is the second phone collaboration between BlackBerry and Porsche Design. It comes two years after the P’9981, the uber-expensive Porsche Design version of the BlackBerry 9900.
Despite its high price tag, the P’9981 managed to attract quite a following. Celebrities including Kanye West and Piers Morgan are among the fans of the device. BlackBerry told me the P’9981 is the best-selling item ever at Harrod’s in London.
The P’9982 shares the same design-language as the P’9981, but with a touch screen, the look is much more elegant and much less retro-futurist. You can replace the leather backplate with options available in different colors, including cream, burgundy and blue.
The P’9981 had a custom BlackBerry theme, something that the didn’t carry over to the P’9982. The only visual changes to the standard BlackBerry 10 experience are a custom Porsche Design clockface on the clock app and a slightly more square icon style. At least the P’9982 ships with BlackBerry 10.2, the company’s latest OS release.
The P’9982 also includes a special BBM PIN. The box also includes a world charging kit and a pair of custom earbuds affixed with Porsche Design logos.
The P’9982 is being sold very much as an exclusive, high-end product. It will be available at Harrod’s in London and Selfridges Carphone Warehouse. It will also be available in BlackBerry stores in Dubai and other parts of the middle east. In North America, you can get the phone at Porsche Design stores.
Caressing the P’9982, I can see the appeal of the design. Even with its price point, I could see the very rich and famous vying for the phone, if only as a status symbol. There’s just one problem: I’m not sure anyone, even rich BlackBerry fans, will shell out money for a BlackBerry 10 phone.
You can check out this unboxing video from BlackBerry to see even more of the phone.